CONTENT CREATION

Creating content that evokes emotion and moves people to respond to your messaging - is the key ingredient to a successful sale. People buy into your brand because of how it makes them feel - it fulfills a need, or they are moved to "have it now" - the art of buying. 


With informative, accurate, emotional, and thought-provoking content you have the power to connect with people, and having a connection is everything. 

DEVELOPING CONTENT

The first rule that you need to follow is to diversify your content among as many different media formats as possible. This includes textual, audio, audio-visual, etc. Every business, no matter what they sell, requires a specific set of skills to survive, and ultimately succeed. 

 

In addition to the usual content, you need to make sure that you have a blog on your website that can serve as an educational and exciting target for the perusal of consumers. 

Greater public visibility naturally will lead to an increase in traffic and business propositions for you. 

As you begin to develop your content, you need to identify different styles of material. Determine what might benefit more from being discussed in short videos, and those that would better serve your business through podcasts or textual articles alone. 

Having a greater variation in your content styles will allow your site visitors to gather information depending on their mood. It can also allow you to satiate their need to learn through video or literary outlets at the same time. 

Along with the different styles of content that you will need to decide on, you will also need to keep an eye on your website analytics. These are provided in-house by portals like WordPress or Google analytics. You can complete the easy sign-up process for Google analytics and start receiving analytical information in three to four days. 

The analytics will allow you to identify public favorites among your hosted content and check whether the new video or article has received adequate public approval. This is determined by the amount of time spent on average on that particular article by each audience member. 

If the analytics show that they sat through an appropriate amount of time to read it in its entirety, then you've done an excellent job with your content. However, if they move on from it after just 30 seconds, you may need to revisit your judgment regarding the style or topic. 

Keeping an eye on your analytics, and tweaking your content accordingly, allows you to understand the tastes of your audience better and cater to that taste appropriately so that you can further nurture your growing visitor base. 

When your audience is happy, they will refer your website to others around them, which will help to drive more traffic to your site through word-of-mouth. The best way to encourage this is through maintaining high credibility with your existing base. 

You also need to keep in mind that you need to post new content on a regular basis. Nothing will dwindle your existing visitor base faster than a stagnant website. People will only invest their time in websites that seem to be developing and growing. 

 

SEARCH ENGINE OPTIMIZATION

After you've focused on the quality and frequency of the content you develop, the easiest way to bring more traffic from the outside is to build your Search Engine Optimization, (SEO). 

The first step in developing SEO is to make sure that you've submitted your website links to the various search engine platforms. While not every URL provided will make it onto the search indexes, a majority of them do without any problems. 

Completing this first step allows Google's crawlers to index and display your website within their search results. This can also be done for other search engines like Bing and Yahoo. 

Once you’ve submitted your website URL’s for indexing, you need to perform SEO on all of your current content. You will also need to keep this in mind as you move forward. 

SEO is basically about allowing the search engine crawlers, or virtual bots, to categorize and classify your site in order of relevance to keywords. The higher the significance of a particular site in response to a specific keyword, the better its chances of appearing higher up on search lists. 

 

Appearing higher on the search engines is vital. This is because all your efforts aren't necessarily geared towards people who already know about your site and can directly access it by inputting its URL, but rather towards those who aren't aware of your business and are looking for options based on the keywords in their search query. 

Working with UpLevel Collective, LLC. is a great addition to your business. Having a dedicated marketing director that can create original content for you makes sense for the overall growth of your business.